Your landing page isn’t broken - You’re missing these 5 fixes

Simple tweaks that turn your landing page into a high-converting asset.

You’ve put hours into creating your landing page.

The text is sharp, the design looks great, and you’ve included testimonials from happy clients.

You hit publish, and… nothing.

The emails don’t come in. Your calendar isn’t filling up.

It’s frustrating and confusing, especially when you know your offer is valuable.

The truth is, it’s not about how much traffic you’re getting.

It’s about what the traffic does when they get there.

Traffic is expensive these days.

It’s not easy to get people to your website.

• Ads are expensive

• Organic traffic is time consuming

So, when you get the traffic, you want to make the most of it.

You want to convert as many people as possible.

The higher your conversion the less traffic you need to win clients.

I use landing pages to get leads and I consistently get 40%+ conversion on my pages.

Why? because I follow these five practices on every page I create.

Here are 5 tips to improve your landing page conversion:

➡️ Paid subscribers: I’m giving you my high-converting landing page structure at the end of the article.

Make it all about them

Most people write landing pages as if they’re CVs, listing their qualifications, years of experience, and all the clever things they’ve done.

But when someone visits your page, they’re not thinking about you. They’re thinking about themselves and whether you can help.

Your headline is the first thing they’ll notice.

It needs to immediately grab their attention by speaking to their needs or goals. For example:

• “Simplify your finances and take control with personalised accounting advice.”

• “Confidently navigate career changes with expert coaching tailored to you.”

• “Bring clarity to your message with professional content that resonates.”

A great headline makes the reader feel seen and curious enough to keep reading.

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Show that you understand

Once you’ve caught their attention, it’s time to show them that you really get where they’re coming from.

This builds trust and makes them more likely to believe in your solution.

For example:

• For an accountant: “Do you feel like your finances are a puzzle you’ll never solve? Are you tired of feeling overwhelmed every tax season?”

• For a career coach: “Do you feel stuck in a job that doesn’t fit anymore but don’t know what’s next?”

• For a writer: “Is your website copy clear about what you offer, or does it leave visitors unsure of why they should work with you?”

When you describe their struggles in a way that feels personal and specific, it reassures them that you’re the person who can help.

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Focus on the outcome

People don’t sign up for services because of what they are - they sign up because of what they’ll get from them.

Instead of focusing on the details of your process, show your audience the results they can expect.

For example:

• An accountant could say, “Take the stress out of managing your finances so you can focus on growing your business.”

• A career coach might promise, “Start your next chapter with confidence and a clear plan.”

• A content writer could say, “Turn your website into a tool that attracts the right clients and shows them exactly why you’re the person to help.”

Your audience wants to know how their life will improve if they choose to work with you. Make that the focus.

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Build trust with real results

Even if someone loves what you’re saying, they’ll still want proof.

Testimonials and success stories are essential for showing potential clients that you can deliver on your promises.

The most effective stories are specific. Instead of saying, “They were amazing,” share the details:

• “Thanks to their advice, I’ve saved hours every month on bookkeeping and actually feel in control of my business finances.”

• “With their coaching, I landed a role that’s a perfect fit and finally feel excited about my work again.”

• “After working with them, my website clearly communicates my value and has started attracting better-fit clients.”

Stories like these make it easier for your audience to imagine their own success.

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Keep it simple

The best landing pages are focused and easy to follow. They’re not crammed with endless details or trying to do too many things at once.

Keep it straightforward:

• Have one clear offer.

• Use a strong call to action, like “Book a consultation,” “Start your coaching journey,” or “Get in touch to discuss your project.”

• Write in a way that keeps the focus on your audience, not on you.

Simplicity makes it easier for visitors to take the next step.

A good landing page isn’t about fancy words or clever tricks.

It’s about making a connection, showing your value.

Give your audience a reason to say yes.

➡️Next post: I’ll show you how to get more free traffic to your page.

Paid Subscribers: Get my High Converting Landing Page Structure

For paid subscribers, you can access my Landing Page Structure, this is what I use to get 41% conversion on my pages.