Why We Buy Courses and Templates… Then Never Use Them
The course buying habit every entrepreneur falls into.
I buy courses I never finish.
I download templates I never open.
I tell myself I will get to them when life slows down. It never does.
You have done the same.
And you know it.
The truth is not that you are lazy.
The truth is you bought on emotion.
Clicking pay now feels like progress. It gives you a rush. It tricks your brain into thinking you are already moving forward. For a few hours, you believe you are a new person.
But you are not buying knowledge. You are buying the feeling of progress.
That is why nothing changes.
The Buying Loop
Every new course or template makes the same promise. A quicker way. A smarter method. A shortcut nobody else has.
You get the dopamine hit. You picture your future self winning clients, making money, and being ahead. Then the reality sets in.
You have to now do the work.
It is harder to do the work than it is to buy. So you lose interest.
Another offer appears. All those reviews, all those results. It must work.
You buy again.
And so we come back to the scary bit again…. doing the work.
You are not addicted to learning.
But you might be addicted to starting.
And while you keep starting the 19th course, someone else is finishing, implementing and getting results that could have been yours.
Why We Are Addicted to Starting
Starting feels amazing.
It gives you instant hope. You picture yourself fitter, richer, smarter, more successful.
Your brain rewards you the moment you begin. It does not wait for the finish line.
That is why opening a new course feels better than finishing an old one. Finishing is slow, messy, and uncertain.
Starting is fast, clean, and full of possibility.
The addiction to starting keeps you chasing the high.
But starting never pays you. Finishing does.
How to Break the Cycle
Most people never escape. They stack up digital dust instead of results. You do not want to be most people.
Here is how to break out.
1. One resource at a time
Pick the single course or template that can help you today. Everything else is a distraction.
2. Book time straight away
If you buy, schedule it. Block the slot in your diary. Treat it like a client. If it is not in the diary, it will not get done.
3. Build accountability
Tell a friend or a peer when you will finish. Send proof. The fear of looking like a talker instead of a doer will keep you honest.
4. 24-hour activation
Use one tactic in the first 24 hours. Ship something small. Publish a post. Send five messages. Test one offer. If it cannot be used in a day, it is not the right resource for now.
5. Lock the win
Turn that action into a tiny system. Write a three-line checklist. Give it a weekly slot in your diary. Repeat until it pays.
Courses and templates are not the problem.
The way you use them is.
Buying feels like progress. Doing is uncomfortable. Only one creates results.
You do not need more knowledge.
You need to use what you already have.
That is where the money, the clients, and the confidence come from.
Stop buying potential. Start cashing in on it.
Next steps you can take...
Win clients on LinkedIn in 30-mins per day - Check out the Accelerator
Follow me on LinkedIn - Ask me anything on LinkedIn