Why I’m Letting My Social Media Metrics Drop on Purpose
Lately, everything I share feels like it needs a reason. And honestly, I'm tired of that.
I’ve been tired.
Not tired like “I need a break.” Tired like this whole way of working is broken.
Lately, it’s not the client work that’s draining me. It’s the pressure to perform. To keep showing up online like a value-dispensing machine.
Every post becomes a performance:
→ “Is this useful enough?”
→ “Does this prove I know my stuff?”
→ “Will this be the one that finally cuts through?”
And when it doesn’t?
You don’t just feel invisible you feel like you’re failing at a game you never asked to play.
I see another post which goes a long the lines of…
“I’ve grown from 5k to 150k followers in 6 months, here’s how…”
I just then scroll through and see their rafts of performative content and think… I don’t want to do that.
I want to share what matters.
I want to share what means something to me.
I want to signpost people to what will make a difference to their lives.
I don’t want to be spitting out sugar rushes for the masses… which it seems is the route to social media fame everyone is chasing.
I don’t want to post “what works” just because it works.
I speak to smart, experienced people every week who feel the same:
→ “I’m doing all the right things, and still not seeing results.”
→ “I hate that I feel like I need to ‘show up’ constantly to stay relevant.”
→ “I didn’t leave my job to become a full-time content creator.”
So I’m opting out.
Not disappearing. Just stepping out of the performance mindset.
I’ll still post but not for reach. Not for approval. Not to squeeze value out of every sentence like it’s a sales funnel.
I expect my numbers to drop.
Views. Reach. Engagement. All of it.
But I’d rather rebuild from there with the right people opting in than keep running myself into the ground trying to prove I’m useful.
No more chasing engagement.
No more tweaking everything to sound more helpful.
No more performing just to be seen.
Instead:
→ Say what’s true, not what’s trendy.
→ Share when there’s something worth sharing.
→ Build trust quietly, and back it with a system that does the heavy lifting.
You don’t need to win at content.
Weirdly, I’ve lead a business doing $2m a year, but obsess about delivering value in the feed….almost to the point of running on empty.
I don’t need to do that and neither do you.
You need a business that works, even when you’re not posting - no performing, or pandering.
I don’t want to be a content “battery hen”
So if you’ve felt the same stretched, tired, pressure to perform this is your permission to stop.
Not stop showing up.
Stop showing off.
Say what matters. Let people opt in. Let the rest go.
Because it was never about the likes.
It was always about the work.