What NASA Knew About Momentum That Most Business Owners Still Don’t
NASA’s breakthrough wasn’t more power. It was something else. Something counterintuitive - and surprisingly useful if growth in your business feels stuck or heavy.
In 1969, NASA landed humans on the moon for the first time.
The Saturn V rocket that got them there stood 363 feet tall and weighed over 3,000 tons.
But it didn’t reach the moon by adding more engines or pushing harder.
It got there by dropping weight.
Stage by stage, as it left Earth's atmosphere, the rocket dropped massive sections of itself.
Each piece that fell away made the rocket lighter and faster.
By the time the lunar module landed, only a small part of the original rocket was left. They got to the moon by reducing resistance.
In the early stages, all that extra weight is necessary.
It’s what gets the rocket off the ground. You need that big, loud energy to break through gravity.
It’s the same when you’re getting started in business.
You try a bit of everything.
You experiment.
You throw stuff at the wall to see what sticks.
That chaos builds lift.
But if you keep operating like that, you never reach orbit.
To go the distance, you have to start letting go. You have to cut what’s heavy.
Simplify. Focus. Eliminate resistance.
That’s the turning point. Not more effort. Just fewer barriers.
The Same Is True in Business
When progress feels slow, most people try to fix it by doing more.
More content. More tactics. More tools. More pressure.
But growth doesn’t come from piling more on. It comes from making things simpler.
Just like the rocket, your business moves faster when you let go of the things that are holding it back.
Vague offers. Complicated systems. Broad targeting. Messaging that doesn’t land. Tasks that waste time.
Every time you remove friction, things get easier.
Resistance Slows You Down
Electricity flows through the path of least resistance.
So does water.
So does progress.
And so do people.
You might be doing everything right, showing up, sharing value, taking action, but if something in your setup is hard to understand or hard to act on, momentum will stall.
Trying harder won’t fix that.
Making it easier will.
Resistance Can Be Hard to Spot
Resistance isn’t always obvious. Sometimes it hides in the details.
A web page that confuses people.
A service that’s not addressing a pain point.
A message that tries to appeal too broadly.
The answer isn’t to add more.
The answer is to clear out what’s making it harder than it needs to be.
A Simple Way to Find What’s Getting in the Way
Use the OHMS method to check where resistance might be building:
Offer – Is it clear what you sell and what result it gives?
High-Value Audience – Are you reaching the people who need what you offer and are ready to buy?
Magnetic Message – Are you saying things in a way that grabs attention and makes people care?
Systems to Sell – Is it easy for someone to go from connection, to curious, to client?
If one of these is off, results slow down.
If one of these are off, you add hurdles to overcome.
If a few are off, everything feels like hard work.
But when they all work together, things start to move.
Why Adding More Often Makes It Worse
When growth slows down, the instinct is to add more.
More platforms.
More funnels.
More content.
More offers.
More audience.
But more complexity creates more friction.
And friction is what slows you down.
Apple famously launched the iPod by telling people they could have 1000 songs in their pocket. They said it over and over. It stuck. They made billions.
Simplicity comes by reducing friction - eliminating reasons to say no.
The businesses that grow smoothly focus on simplicity. They focus on making things easy. Easy to understand. Easy to trust. Easy to buy.
What Resistance Looks Like in Real Life
You post but don’t get replies - review your post and ask yourself, why might they not reply - the answers are your solution.
People look but don’t take action - ask yourself why they decided not to buy - what could the reasons they didn’t click or sign up?
You’re busy all day but nothing moves forward - ask yourself why you didn’t get anything finished - the answer is what you have to fix.
Eliminate what is in the way.
Why do you need more followers?
Why are the ones you already have buying?
How many followers do you need to get a client?
The answer is 1.
The problem is, they don’t get why they need you or what you offer.
So instead of asking, “What else can I do?” Ask, “What’s making this harder than it should be?”
That’s how you start moving forward again.
Building with Less
This is a different way of thinking.
It’s not about finding the next thing to try. It’s not about another course.
It’s about removing what’s slowing you down in what you are already doing.
Imagine a pipe with water flowing through it.
If the pipe is blocked, you need to clear the blockage.
Now think about how this shows up in your life.
You already follow the path of least resistance.
You choose the fastest checkout. The easiest app.
The person who replies quickly. You go with what’s simple.
And your audience does the same.
If working with you feels hard to understand, hard to start, or hard to trust, they’ll flow somewhere else.
So make it easier, clearer and more relevant.
Electricity doesn’t push through blocks.
It flows where the path is open.
Your business can work the same way.
You don’t need to work harder to prove your value. You need to make it clearer what you do, who it’s for, and how to take the next step without hesitation.
That’s what makes things move.
If your business feels stuck, slow, or heavy, doing more probably isn’t the answer.
Look for what’s in the way.
Remove what’s blocking the flow.
Look for the reasons why people would say no.
Eliminate those reasons.
That makes it easier for people to say yes.
You’ll see the difference.