Stop Writing Boring Content (Use These 5 Frameworks Instead)
Great writing isn’t about talent, it’s about structure. Here’s how to organise your ideas so people can’t stop reading.
What separates good writing from bad writing?
Structure.
You could have the smartest idea in the world, but if your draft is scattered, readers won’t stick with you.
Nail the structure, and your message becomes clear, persuasive, and impossible to ignore.
Here are 5 frameworks you can use to organise your ideas and write content that actually lands.
1. SCQA
Situation – Complication – Question – Answer
Think of SCQA as storytelling with purpose. It sets up the scene, creates tension, and then delivers the solution.
Situation: Where things stand now
Complication: Why that’s a problem
Question: What needs to change?
Answer: The solution
Example:
Many small business owners rely on referrals.
But referrals are unpredictable, leaving income inconsistent.
So how do you create steady growth?
By building a simple client acquisition system that works daily, not just when someone remembers your name.
👉 It creates curiosity and pulls the reader along.
2. HTAS
Hook – Thesis – Antithesis – Synthesis
Perfect for when you want to make a strong claim or shake up assumptions.
Hook: Grab attention with a bold statement
Thesis: Share your perspective
Antithesis: Acknowledge the challenge
Synthesis: Reveal your solution
Example:
Posting content every day won’t guarantee clients.
You need a system behind the content.
Without one, your content is just noise in the feed.
Here’s how to turn content into conversations that convert.
👉 This positions you as someone with authority and clarity.
3. PAS
Problem – Agitate – Solution
A timeless copywriting formula that makes the pain real and then solves it.
Problem: Call out the issue
Agitate: Make them feel it
Solution: Present the way out
Example:
Writing articles is easy. Writing ones people actually finish is hard.
Most are skimmed or abandoned because they wander without a point.
Frameworks like PAS keep readers engaged from start to finish.
👉 Quick, clear, and persuasive.
4. BLUF
Bottom Line Up Front
Great for readers who don’t have patience to wade through long intros.
Lead with the answer
Then back it up
Example:
Question: How often should you post on LinkedIn?
BLUF: Three to four times a week is plenty.
Then explain why: consistency builds familiarity, while over-posting dilutes your message.
👉 Perfect for blogs, how-to articles, or answering client FAQs.
5. HRST
Header – Response – Supplement – Takeaway
This structure works beautifully on social platforms where attention is fleeting.
Header: Say something clear and punchy
Response: Explain why it matters
Supplement: Add detail or personal insight
Takeaway: Wrap it up with a call-to-action or reflection
Example:
Header: Stop waiting for engagement before you sell.
Response: Likes don’t pay invoices, clients do.
Supplement: Many solopreneurs confuse attention with traction.
Takeaway: Focus on starting conversations, not chasing vanity metrics.
👉 Simple, punchy, and action-driven.
Great writing is 50% ideas and 50% structure.
With these frameworks in your toolkit, you’ll never start from a blank page again.
They don’t just make your content easier to write—they make it easier to read, trust, and act on.
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