Stop Feast & Famine, Build a Million-Dollar Pipeline Instead
Turn social platforms from “post and pray” into a predictable revenue channel you can run in 30 minutes a day.
If your calendar and cashflow swing between feast and famine, it is not because the platform “doesn’t work.”
It’s not because you don’t have enough followers.
And it really has nothing to do with your engagement.
It is because there is no system moving strangers to sales conversations and proposals consistently.
There is a common cycle.
Clients come in.
You get busy.
Neglect your marketing.
Work slows down.
You get a hole.
You scramble to close the hole.
That cycle repeats far too often in far too many businesses.
Rather than build things that work away day after day, they just go through that cycle over and over.
To end that cycle, you have to build systems. Here is mine…
The LAPD pipeline (your new scorecard)
A healthy pipeline always contains people at different stages of the buyer journey. Track four simple stages. I call it LAPD:
L — Leads: People who have raised a hand (opt-ins, replies, event sign-ups, inbound DMs).
A — Appointments: Booked discovery or strategy calls where you explore their challenges and goals.
P — Proposals: A clearly defined solution, scope, and price in writing.
D — Deals (Closed-Won): Signed agreements and revenue booked.
If you are not getting D, something upstream in L, A, or P is broken.
Every week, I have core activities to keep leads coming in, so my pipeline never runs dry. Because I’m doing it weekly, it forms part of my routine.
Why LAPD matters
Think of LAPD as a dashboard.
Without it, you do not know if your problem is “not enough leads” or “not converting well enough.” Each stage tells you where the leaks are:
L to A weak? Your invitations and call offers are not compelling.
A to P weak? Your discovery calls are not uncovering felt needs.
P to D weak? Proposals are vague, or you are not following up effectively.
When you track LAPD weekly, you move from guessing to diagnosing and then fixing the right bottleneck.
Know your numbers
Example conversion math:
100 Leads → 20 Appointments → 10 Proposals → 5 Deals
That is a 5% funnel conversion end to end.
Now layer in deal value. If your average deal is $10,000, then 100 leads = $50,000 in new revenue. No mystery, just math.
If I have 50 leads in my system… I know how many clients that will land.
Tracking things this way means ay any given time you can predict future revenue. If I get 100 leads next week, I know that will equate to 5 clients.
Two more vital metrics:
Sales cycle time: On average, how many days from Lead → Deal? (You will likely have “fast” and “slow” segments, treat them differently.)
Stage by stage win rate: Improve each hop and you compound results without needing “more leads.”
Design your revenue mix (so the math can actually work)
Revenue mix is where most people go wrong. They set lofty revenue goals without matching their offer structure to the math of their pipeline.
If your goal is $1M in new revenue, you can get there with:
100 clients × $10k, or
10 clients × $100k, or
1,000 clients × $1k.
Clearly, not all mixes are practical. If your core offer is low ticket, you will need massive lead volume and airtight conversion rates, something most small teams cannot sustain. That is why many need to repackage or tier their offers to align pipeline capacity with revenue targets.
In my business, I have a mix of offers, primarily because the larger deals have a longer sales cycle. A $3k sale can happen under 2 weeks, whereas a $10k deal could take 4-6 weeks. So, I am focused on bringing the right mix of large and small deals into the LAPD flow.
Ask yourself:
What is my average deal size today?
How many clients at that level would I need to hit target revenue?
Does my market size and lead gen capacity make that feasible?
If not, you do not just need “more leads” you need to redesign the revenue mix so the math actually works.
The OHMS framework (what to systemize)
A pipeline is a factory: leads in, clients out. Keep it simple and repeatable with OHMS:
O — Offer: Make your value obvious. Package outcomes clearly so buyers know exactly what they get. Without a clear offer, you will waste energy pitching different things to different people.
H — High-intent market: Stop shouting into the void. Focus on people already motivated to solve the problem you fix. These segments buy faster, convert higher, and churn less.
M — Magnetized message: Craft content and copy that agitate pain, show a vision of success, and invite next steps. This is not about being clever, it is about being clear and resonant.
S — Systemization: Replace “winging it” with checklists, cadences, and templates. A simple system beats a 30 page strategy you can’t follow. I use one of 5 paths to acquire leads and move them through my LAPD process.
When these four are aligned, every lead path you run becomes easier, more consistent, and more profitable.
5 lead acquisition paths that actually compound
Do not try 15 things. Do 2 to 3 well. Here is the menu I use:
Email & Newsletters
Build a list on any platform. Send value first issues weekly. Include your own “house ads,” client stories, and one clear CTA per send.Conversion focused content
Stop chasing reach. Publish posts designed to prompt 3 to 4 replies per post. Use problem proof promise posts, mini case studies, and “DM me X for Y” hooks.Events & Webinars
Weekly live sessions around a single pain point. They mass nurture and surface buyers quickly. Always include a specific next step.Social Engagement (relationship stacking)
Deliberately comment and DM to create touchpoints. Familiarity → trust → call.Hyper Targeted Prospecting
The highest converting path when done properly. Research first, reference specifics, offer something relevant. No copy paste. Aim for 10 quality outreaches/day.
What to fix first (in order)
A to P is weak? Your discovery call does not uncover a felt need, tighten questions and quantify impact.
P to D is weak? Proposals are not specific or you are waiting, not managing the close, improve follow up and de risk the decision.
L to A is weak? Your call offer lacks a compelling reason, rewrite invite and shorten time to first call.
Low deal value? Redesign offers to match revenue goals.
No Leads? You need to re-asses your OHMS
Social platforms are revenue channels, not lotteries.
When you run LAPD with OHMS around it, you stop living week to week and start compounding. Leads in. Clients out. Repeat.
Start tracking your numbers in my LAPD spreadsheet
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