I Turned One Boring Topic Into 30 Posts. Here's How.
Ever sat staring at a blank screen thinking “what can I possibly say that hasn’t been said already?”
You want to post.
You know you should post.
But every idea feels stale. Someone else said it last week. Or you said it six months ago.
So you close the laptop and tell yourself you’ll do it tomorrow.
I get it. I’ve been teaching social selling for 14 years. I’ve talked about LinkedIn profiles more times than I can count.
And I still find ways to make it interesting.
Not because I’ve discovered something new. Because I’ve learned to look at the same thing differently.
You don’t need new topics. You need new dimensions.
Let me show you. I’ll take one topic, LinkedIn profiles, and turn it into three different posts.
Dimension 1: Change The Angle
TOPIC + FAMOUS NAME / BRAND
“How I’d optimise Captain Kirk’s LinkedIn profile.”
I borrow a familiar face and apply my expertise to their situation. Same advice I always give about headlines, about sections and banners. But the Kirk angle makes people stop scrolling. It’s fun. It’s unexpected. The lesson lands because it doesn’t feel like a lecture.
I could do this ten more times. Darth Vader’s profile. Hermione Granger’s profile. Gordon Ramsay’s profile. Each one a fresh post.
Try this: Take your core topic and apply it to a fictional character, a celebrity, or a historical figure. The advice stays the same. The packaging makes it new.
Now, I could make 10 posts mapping out different “known names” could approach their profile.
Other Examples:
Accounting + Famous Name: How Elon Musk pays no tax.
Accounting + Famous Name: How Starbucks moves it profit around the world
Accounting + Famous Name: How Donald Trump lost $900m and was worth $2bn.
Dimension 2: Add Perspective
TOPIC + YOUR BELIEFS / OPINIONS
“I’ve reviewed thousands of LinkedIn profiles. These three mistakes show up every single time.”
I share the patterns I see from the outside. The errors people make without realising. I’ve looked at thousands of profiles. They’ve looked at one. Theirs. That gap is the value.
I could write ten more of these. Three mistakes in headlines. Three mistakes in about sections. Three mistakes in banners. The patterns keep coming.
Try this: What do you see repeatedly in your work that your audience doesn’t see? What mistakes show up again and again? Your outside perspective is content gold.
Other Examples:
Coaching + Beliefs: Why I believe manifesting is junk
Coaching + Beliefs: Why I think the coaching industry should be regulated
Coaching + Beliefs: Most mindset work is just wishful thinking
Dimension 3: Add Experience
TOPIC + PERSONAL EXPERIENCE
“I was working with a client who couldn’t figure out why her inbox was empty. Then I looked at her profile.”
I tell a real story. She was posting great content but her profile positioned her as a generalist. We fixed it. Three discovery calls in two weeks. The lesson lands harder wrapped in a story.
I could share ten more client stories. Different situations. Different fixes. Same core lesson about profiles.
Try this: Think about a recent client win, a conversation that shifted someone’s thinking, or a problem you solved. Wrap your expertise in that story.
Other Examples:
Cybersecurity + Experience: One of our clients decided to cut corners, here’s what happened.
Cybersecurity +Experience: Client’s careless employee cost them $20m getting hacked.
Cybersecurity + Experience: When we audit clients, these are the 3 vulnerabilities they ignore.
The Maths
One topic. Three dimensions. Thirty posts minimum.
And that’s just LinkedIn profiles. I also talk about content, conversations, connection strategies, events, newsletters. Each of those topics multiplied by three dimensions.
You can dig down deeper and deeper into one topic and find endless ideas.
The best part is, they are all unique and we’ll have never been shared that way before.
I’ll never run out of ideas. Neither will you.
Your Next Step
Think about your expertise. What’s the topic you’ve already said everything about?
Run it through these three dimensions:
Change the angle. Apply it to someone unexpected.
Add perspective. Share the patterns only you can see.
Add experience. Wrap it in a real story.
You’ll never stare at a blank screen again.
What’s your “said it a hundred times” topic?
Tell me in the comments and I’ll show you how to find new dimensions in it.