I've had 5 conversations this past week all with the prospect saying exactly the same thing.
Different industries, different target markets, but the conversation went exactly the same way.
"I'm doing what everyone says to do, but it's not working"
You might face this too...
Posting
Engaging
Growing your network
Outreaching
Yet, very little to show for it.
I've compiled 5 things you need to focus on if you want to get ROI from the platform and make it easier to get results.
So, we'll look at... 4 Ways To Put LinkedIn on Easy-Mode
#1 - Make Your Value Obvious
Most people struggle to get results on LinkedIn because they lack clarity. We get stuck in our own world, focused on our solutions, and forget that people only buy when they see their problem reflected back at them.
Wrapped up in our own perspective, we end up talking over our prospects’ heads.
This lack of clarity shows up everywhere, in profiles, outreach, and content. It contaminates everything.
I see it constantly in profiles that describe services without naming the problem they solve. Others dance around it with generic terms that mean something and nothing at the same time.
Take this: “I generate business value for start-ups.” What does that actually mean?
Do you help them raise funding?
Do you help them increase valuation?
Do you help them get sales?
The reason this happens is simple: most of us can solve multiple problems. Instead of choosing one, we try to create all-encompassing messaging that covers everything. But that costs you relevance. It dilutes your message. And it means people with the very problem you solve will scroll straight past.
The fix is simple: focus on one specific problem. Own it. Build your LinkedIn presence around it. When you do, your offer feels sharper and far more relevant.
For example:
❌ “I generate business value for start-ups.”
✅ “Been turned down by serious investors? I help start-ups evidence long-term investor value in their pitches so they secure funding.”
That’s the first step to switching LinkedIn to Easy-Mode.
#2 - Focus On A High-Intent Audience
Stage 2 of Easy-Mode is about putting your energy where it matters most, on high-intent prospects. These are the people showing signals they’re close to making a decision, not just browsing.
That means filtering hard. Narrow your broad market down to a specific audience you understand well, and who are most likely to have both the problem and the budget to solve it.
You can’t effectively talk to multiple audiences or decision-makers at once. Mixing them makes your message vague, your follow-up messy, and your impact diluted.
When you focus on one clear audience:
Your message becomes sharper and more relevant.
Your materials and assets speak directly to their situation.
Your confidence rises because you know exactly who you’re talking to and what they care about.
For a prospect to hire you, they need to feel you get them, their situation, their business, their problem. You can’t build a strong strategy without understanding the nuances of a specific group.
Think about it: CEOs and small business owners might face the same problem, but they’ll feel it very differently. Their priorities, emotions, and decision-making lenses won’t be the same.
Easy-Mode means picking the lane where you can resonate most deeply and staying there.
#3 - Magnetise Your Message
Magnetising your message isn’t just about posts, it’s everything: your profile, your connection requests, your outreach, even how you describe what you do on a call. Every touchpoint is either pushing people away or pulling them closer.
A magnetised message does two things: it resonates (prospects see themselves in it) and it creates curiosity (they want to know more). Most people fail because they:
Talk only about their solution (“I help businesses grow”) - too vague.
Or dump too much information - leaving nothing for the prospect to ask about.
Or lean only into pain - which prospects won’t engage with publicly.
The fix is simple:
Name the problem in their language – specific, not vague.
Paint the outcome they want – make it tangible.
Expose the gap – put the two side by side.
Leave space for curiosity – don’t explain every step of how you do it.
Apply this everywhere:
Profile – headline and about section should show problem + outcome, not a laundry list of services.
Posts – frame problems and outcomes side by side, leave curiosity about the “how.”
Outreach DMs – short and problem-specific, designed to spark a reply, not explain the whole solution.
When your message resonates and creates curiosity, people lean in. They stop scrolling, they ask questions, and they move closer to a call.
That’s what turns LinkedIn from random activity into Easy-Mode.
#4 - Pick A Process
Many people think there are only two ways to leverage LinkedIn.
Posting Content
Outreach
This forces most to start posting content in the feed, thinking that, if they feel uncomfortable about outreach this is there only option. This then feeds into people getting drawn into a rat race believing that more engagement will yield more leads.
In reality, this puts people into a place where you post and hope. No certainty. No predictability.
But there are actually 5 paths to getting leads and clients predictably on LinkedIn.
None of them require you to post daily.
These are:
Conversion content
Email List Building
Events / Webinars
Social Engagement
Hyper-Targeted Prospecting
I have a quiz you can do to find a path that works for you.
In reality, what happens is, people start posting, then get distracted by shiny objects. Influencers saying do this or do that, so most people's LinkedIn activity then is more like dabbling than a strategy.
They don't have a process, they don't have key actions, just ongoing activity that, hopefully will yield something....fingers crossed.
Two of my preferred paths are events and webinars and hyper-targeted prospecting. Events and webinars are big trust builders, they make it much easier to close. Events allow me to build trust at scale and create conversations that are warmer and more open. Hyper-Targeted prospecting, whilst might be a little uncomfortable for some, time consuming for others has a 18% call booking rate. 30mins of that, I'll come out with 6 or 7 calls booked.
If you want to be successful, you need to systemise your client acquisition on LinkedIn.
That's not a content calendar, it's a deliberate plan to move people from connection to client.
That doesn't take hours every day.
It can be as little as 30-mins.
Next steps you can take...
Win clients on LinkedIn in 30-mins per day - Check out the Accelerator
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