How To Make $10k/Mo On LinkedIn... without a big audience.
The exact roadmap to $10k+ a month without chasing vanity metrics or pitch slapping.
I’ve been in this game for 14 years.
For a long time, I did what everyone told me to do: I worked harder, I chased more leads, and I stayed “active.”
But even with a decade of experience, I was still stuck in the same cycles you probably feel right now—pitching, chasing engagement, and living at the mercy of the next referral.
My breakthrough happened in 2018.
I realised that “more work” wasn’t the answer. I stopped trying to supply more effort and started building a system that created demand.
That shift changed my life. It took me from the daily grind to building a seven-figure business and a team of 30 people.
It moved me from a “hunter” to an operator who owns a predictable engine.
📩DOWNLOAD: Download the full doc on how to do this here
The Philosophy
Most people fail on LinkedIn because they treat it like a popularity contest.
They chase likes and aim for virality, but “views” don’t pay bills. This strategy works because it shifts the focus from volume to value. Instead of needing a massive audience to sell a cheap product, you are positioning yourself as a specialist who solves a high-stakes problem for a small, targeted group.
This is easily done in just 30 minutes a day because it removes the “noise.”
You aren’t creating content for the masses or scrolling aimlessly.
Instead, you are performing three surgical strikes daily: growing a hand-picked network, posting high-resonance insights, and starting direct conversations.
It is a lean, repeatable system designed to land 3–5 high-ticket clients a month—which is all you need to reach $10k.
Step 1: Identify a “Painful & Observable” Problem
Don’t pick a conceptual or “weird” problem.
It must be something your persona can see and feel right now.
The Problem: It should be something that is hurting them, costing them money, or keeping them up at night. This can be financial, career-focused, or personal. Is the problem costing them at least $100k a year? - this means they’d pay $10k to solve it.
The Persona: You must map out exactly who feels this problem the most. You want to focus on a small group so the problem is well defined and in your mind’s eye you can visualise and understand how it might be affecting them.
Too specific: I help CEOs called Adrian overcome self-doubt which stops them making decisions
Too broad: I help CEOs overcome self-doubt that stops them making decisions.
Goldilocks: I help tech CEOs in fast growing start-ups, overcome self-doubt and start making decisions.
Always think of 3 points of relevance -
Person - Who are they? Role etc
Place - What is their org, industry, etc
Problem - What is going on for them?
For most people, their niche problem needs a total addressable market of 20,000. This will give them a sustainable flow of leads for many years.
If it’s not an observable problem, they won’t buy it. If it’s an outcome without a problem, it’s a nice-to-have. It has to be a concrete frustration.
Step 2: Build a High-Ticket Solution & “One-Pager”
The goal is to work with 5 people or less to hit your $10k goal.
It’s important to remember that for a prospect to invest $2k with you, they’ll need to mentally feel that it is worth $20k of benefit/relief.
Whilst you might not deliver a financial gain directly, every prospect will do their own maths. So, it’s smart, your one-pager helps them add up the benefits, but also the cost of not taking action.
The Price: Focus on a “Quality Way” to solve the problem. Price your solution at $2k+
The Asset: Create a simple One-Pager. This document must state:
The specific problem you solve.
Exactly how you solve it.
The specific details of your package.
Avoiding “cheap” solutions means you don’t need a massive volume of customers.
Step 3: Position Yourself As A Specialist
Your profile must communicate that you are a specialist for that specific problem.
Alignment: Your profile copy must speak directly to the Problem, the Persona, and the Offer.
Update your banner, headline and about section. Use the 3 points of relevance.
The Featured Section: You must link or pin your offer/One-Pager here.
This allows people to learn how you help them before you even talk to them.
When you connect with people, they check out your profile. Your profile then gives them relevant context and if they see relevance they’ll accept your request.
Step 4: Targeted Connection (5–10 Daily)
LinkedIn is “Rich Person’s Social Media”—use it to find your perfect-fit clients.
The Action: Manually connect with 5 to 10 people every single day who fit the persona you identified in Step 1.
This brings them into your “network” so they start seeing who you are and what you’re about.
Step 5: Post “Resonant” Content
Forget about everyone else; post only for the 5–10 people you are adding daily.
The Content: Post a couple of times a week. Talk about the pains, how the problem feels, and give practical solutions.
The Resonance Test: To resonate, you must say exactly what they are thinking, feeling and going through.
Social Proof: If you have testimonials, put them out there.
When they see your content, they should think: “You are talking about exactly what I’m going through.”
Step 6: The “Soft-Ask” Messaging
After people have been in your network for a few weeks, reach out personally.
The Message: Ask two simple questions:
Do you have this problem?
Would you be open to looking at my ideas on how to solve it?
Here is an example:
Might have something for you [firstname]
Are you struggling with / to get [problem / outcome}?
If they say YES.
I’ve created a X-step process to achieve [outcome], are you open to looking at it?
The Close: If they say yes, show them your solution (your One-Pager) and book the call.
Waiting a few weeks before you send this means they’ve already seen your content and know you’re a specialist.
It gives them a chance to be more familiar with you.
Stop Playing the Volume Game. Start Winning Clients.
Most people on LinkedIn are effectively “professional beggars.” They are trapped in one of three exhausting cycles:
The Pitch-Slapper: Blindly spamming DMs only to be ignored, blocked, or deleted.
The Engagement Chaser: Performing for the algorithm, chasing likes and comments that don’t pay bills or put food on the table.
The Referral Waiter: Sitting by the phone, praying for a referral to drop while their revenue remains entirely out of their control.
I built a seven-figure business and a team of 30 people by doing the exact opposite.
I didn’t reach the top by being an “influencer” or begging for attention
I built it by installing systems that turns LinkedIn into a predictable revenue engine.
I’ve helped hundreds of people 1:1 and thousands through my workshops stop guessing and start winning.
If you are tired of the hustle, the noise, and the “hope-based” marketing, it’s time to move.
I’ve already built a seven-figure machine.
I can show you how to build yours.