How to Create an Offer They’ll Love (and You’ll Be Proud of)
Struggling to make your offer stand out? Discover the secret to crafting one they can’t ignore.
In 1961, President John F. Kennedy stood before a room of NASA scientists and said something that changed the course of history.
“We’re going to put a man on the moon and return him safely to Earth before the decade is out.”
A bold, crystal-clear vision.
That speech didn’t just light a fire under NASA - it united an entire nation.
Everyone knew exactly what success looked like.
It was audacious, sure, but it was also crystal clear.
Now, think about how many service providers talk about what they do.
Instead of delivering that kind of clarity, they come out with vague promises like, “I help people find their purpose” or “I offer professional guidance.”
If you’re guilty of this, don’t panic - you’re not alone.
If your offer isn’t clear, if it doesn’t make people feel something, it’s not going to land.
Just like JFK’s moonshot, a bold, specific promise inspires action.
Let’s talk about how to craft an offer that makes your ideal clients sit up and say, “That’s exactly what I need.”
The hidden cost of vague communication
You know that feeling when someone tells you what they do, and it just... doesn’t land?
You nod politely, but inside, you’re unmoved.
That’s what vague offers do.
They don’t inspire, they don’t connect, and they certainly don’t make anyone want to buy.
When people hear phrases like, “I help individuals reach their full potential” or “I offer guidance for personal growth,” it doesn’t mean anything to them.
It’s just words.
They can’t see themselves in what you’re saying, so they don’t feel anything.
Your potential clients aren’t looking for another generic service.
They’re searching for something that speaks to them, something that feels tailored to their struggles and their dreams. And when your offer is too vague, it misses the mark completely.
If you want your audience to lean in and pay attention, your offer has to spark something in them.
It needs to make them feel understood, excited, and hopeful.
A frame work for a great offer
Your offer isn’t about you.
It’s about the transformation your clients want. If you focus on that transformation, you’ll create something magnetic.
This simple framework is how you do it.
Big, specific promise
Stop playing it safe. Say exactly what you’ll help your clients achieve. Replace “I help people with time management” with “I help busy professionals free up 10 hours a week while reducing stress.” It’s specific, bold, and paints a clear picture of the outcome.Risk removal
Clients are taking a leap of faith when they invest in you. Make it feel safe for them to say yes. For example, “If you don’t feel calmer and more organised within 30 days, I’ll refund your money.” It’s a safety net that shows you’re confident in delivering results.Urgency trigger
People are natural procrastinators. Give them a reason to act now. You could say, “This works best for professionals feeling overwhelmed right now. Use timescales to force a decision.”
The power of emotion
Facts don’t sell, feelings do.
People don’t just want a service; they want relief, hope, and confidence.
Instead of saying, “I’ll help you improve your writing,” show them the feeling. “Imagine sending off a proposal so compelling, it gets an enthusiastic ‘yes’ before they even finish reading it.”
Swap “I’ll help you organise your week” with “Picture yourself closing your laptop at 5 pm, guilt-free, knowing everything important is done.”
Emotion is what makes your offer stick. It’s the difference between “meh” and “wow, where do I sign?”
They need to see the transformation in their minds eye. They need to feel it.
Once they feel it, that’s when it becomes valuable.
Steps to sharpen your offer
Let’s get to work. Here’s how to refine your offer so it’s clear, emotional, and impossible to ignore.
Start with their pain, not your process
Begin by speaking to the challenge they’re facing. Instead of, “I offer productivity coaching,” try, “Feeling like you’re drowning in to-do lists? I’ll help you reclaim your focus and get back in control.”Make it unique
Ask yourself if your competitor could make the same promise. If they can, go deeper. Instead of “I create websites,” try, “I design sleek, minimalist websites that turn visitors into loyal customers.”Offer a safety net
Think about what would make your clients feel secure. Could you offer a satisfaction guarantee, a trial period, or an outcome-based promise?Simplify until it’s obvious
If a ten-year-old wouldn’t understand your offer, it’s too complicated. Rewrite it until it’s so clear that anyone can grasp the value in seconds.
Let’s go back to JFK.
What if he had said something like, “We’re thinking about doing some kind of space thing… eventually”?
No one would have been inspired, and the moon landing might never have happened.
Your offer is no different.
When it’s bold, specific, and focused on transformation, it becomes magnetic.
People lean in, ask questions, and feel excited about working with you.
Conclusion
Your offer isn’t just a list of services - it’s a promise of what’s possible.
When you refine it with clarity and emotion, you’re not just selling your work; you’re offering hope, relief, and transformation.
Take a look at your offer today and ask yourself, “Would I buy this?”
If the answer’s yes, you’re on the right track.
Remember, your next client isn’t waiting for vague ideas or bland promises.
They’re waiting for you - the person who can make their life easier, better, or more fulfilling.
Go on, craft that offer.
Your clients are closer than you think.