How I Make More Money Than My Competitors (And You Can Too)

While they fight for attention - I make 11X more. Here’s how you can do the same.

Arrogant title…Maybe.

But it’s true.

And if we’re being honest - “How I” grabs more attention than “How to.”

(You should try that.)

The Social Media Has Changed. And It’s Brutal.

It used to be simple.

Post content. Get engagement. Clients come to you.

But now?

Your reach is throttled.

Your posts don’t go as far. Your follower count means less than ever.

Platforms have turned the game against you - forcing businesses to either pay for ads or jump through hoops for the algorithm, just to stay visible.

And if you’re feeling frustrated - watching others explode while your hard-earned experience goes unnoticed - you’re not alone.

I saw this coming eight years ago.

First Facebook. Then Instagram. Then LinkedIn.

The pattern was clear - make people fight or pay for attention.

I refused to play along.

While others scrambled to go “LinkedIn Famous,” I did something different.

I built my business on something no platform could take away from me.

The Strategy: Get Known for One Thing

Instead of chasing likes and followers, I went all in on one thing: authority.

Here’s what changed everything for me:

• Nailing one outcome. I didn’t brand myself as a vague “LinkedIn expert.” I became the go-to for winning clients on LinkedIn. A clear, high-value problem that people needed solving.

• Ditching algorithm dependence. Instead of begging for engagement, I built reliable client acquisition - webinars, direct outreach, authority positioning.

• Making client success non-negotiable. I didn’t sell passive courses. I created a structured, results-driven programme with coaching, accountability, and real-world implementation.

That’s how I built the biggest LinkedIn training business in the world (by revenue, headcount, and student numbers). And it worked because I wasn’t at the mercy of social media.

How I Make 11X More Than the Average LinkedIn Coach (And How You Can Too)

Most LinkedIn coaches are stuck in a broken system:

• Post daily.

• Sell a cheap course.

• Hustle for 20+ sales a month just to survive.

The problem? 96% of people never finish online courses.

And if clients don’t get results, they don’t recommend you. They don’t buy again. They disappear.

That wasn’t a game I wanted to play.

I flipped the model:

• Charge high-ticket. Instead of needing 20 clients at $500, I needed just 1–2 at $5K–$10K.

• Provide more than just content. My clients don’t just get information; they get coaching, support, and execution.

• Ensure implementation. They don’t just get a login. They get a structured process, expert guidance, and the nudges needed to stay on track.

No ads. No exhausting content treadmill.

How You Can Apply This to Your Business

If you’re done with the feast-or-famine cycle, this changes everything.

Sell a Clear, Defined Outcome

People don’t buy coaching or training - they buy solutions. Ask yourself:

• What’s the one problem I solve?

• How do I measure client success?

• What tangible transformation do my clients walk away with?

Charge for Success, Not Just Access

Low-ticket courses put all the responsibility on the buyer. High-ticket programmes provide the support, structure, and accountability needed for results.

• Shift from "information" to "implementation."

• Price high enough to deliver real support.

• Build accountability into your offer - people don’t pay for knowledge, they pay for results.

Use Social Media as a Lead Generator, Not a Business Model

Engagement is a vanity metric.

• Use content to attract and filter ideal clients.

• Drive them to a conversion event (webinars, calls, applications).

• Sell your high-ticket offer first - don’t lead with a cheap course.

The Truth About Online Courses (And Why Most People Get It Wrong)

Everyone thinks an online course means passive income.

It doesn’t.

I’ve seen influencers spend months creating courses… only to get one sale.

The dream of making money while you sleep? Just that - a dream.

Here’s the reality:

• Selling information isn’t lucrative until you’ve already built authority.

• Most people who made it work spent tens of thousands on ads to do so.

• If your clients don’t finish the course, they don’t get results. And without results, your business stagnates.

Want sustainable, high-margin income?

• Sell high-ticket first. Get cash flow, results, and credibility.

• Scale later - once you have authority and a proven system.

• Build a real business - not one that’s at the mercy of algorithms.

The Shift That Changes Everything

If you want predictable, stress-free growth, stop playing small.

Get known for solving one problem and build a system to convert from a small, highly engaged audience.

That’s how you go from chasing leads to being the go-to authority.

And when you do that? You become a Sought-After Specialist.