How I Made $7m Solving One Problem
How I rebuilt from scratch and found gold in solving just one problem.
My business broke in half and I had no plan. What came next forced me to rebuild from the ground up.
In 2018, my business split.
My partner and I took different paths. I didn’t expect it. One day we were side by side, the next I was on my own.
I didn’t have time to stop and think.
I had to keep going. I tried lots of things. Most of them failed.
I made big mistakes.
My first marketing masterclass didn’t sell even one ticket.
I ended up paying for a venue I didn’t use.
I’d made the mistake of trying to solve lots of problems or problems people didn’t know they had. It was hard work and frustrating.
But through those mistakes, I found something that worked… solving one clear problem at a time.
That focus changed how I worked.
Since then, I’ve sold over 30,000 tickets to my workshops.
Even better I did it without virality, a huge audience or paid ads.
The Power of Solving One Problem
Many people try to sell too much at once.
They talk about mindset, growth, leadership, and strategy all together. But most people just want help with one thing that’s bothering them right now.
If you’re coughing, you want cough medicine.
Not a full health check or a lecture on diet. You just want the cough to stop.
That’s how I now design my workshops.
One clear problem, one clear fix.
That’s why they sell.
Common Mistakes That Make It Hard to Sell
Talking Like an Expert
When you’ve been doing this a while, it’s easy to forget what it’s like to be new. I used to talk about big-picture ideas when people just needed help getting their first sale. They felt lost. Now I keep it simple and meet them where they are.Thinking Your Audience Is More Advanced
I assumed people were ready for advanced strategies. But most were still figuring out the basics. They weren’t ready for scaling. They were trying to land their first client. So now I focus on those first steps.Solving Problems They Don’t Know They Have
I tried to fix things they hadn’t even noticed yet. That didn’t work. It’s like offering medicine before they feel sick. Now I look for problems they already feel and want to fix.Pushing What They Need Instead of What They Want
I used to sell what I thought was best. But people buy what they want. I’ve learned to lead with what they’re asking for. Once they’re in, I can guide them to what they actually need.Guessing Instead of Listening
I used to guess what people wanted. Now I look at forums, reviews, and search trends. I pay attention to the words they use. That’s where the best ideas come from.Using Fancy Terms Instead of Simple Words
I used industry terms people didn’t understand. They weren’t searching for "brand strategy." They were looking for "how to get more clients." I started using their words. That made all the difference.Making the Offer Too Complex
The most successful people keep things simple. They don’t use jargon. They don’t make things confusing. They just give people what they want, clearly and directly.Blaming the Product Instead of the Message
I thought I had to start over when things didn’t sell. But usually, the offer was fine. It was the way I explained it that needed work. A small change in how you talk about it can make people want to buy.Trying to Create Demand from Nothing
Making people care about a new idea is hard and expensive. It’s much easier to find something people already care about and offer them a better way to solve it.
One Fix Made It Work
When my business split, I thought I had to build something big. Something complicated. But what worked was something small and focused.
I have a little framework for identifying problems that are RIPE to fix.
R.I.P.E. - The Problems That People Pay To Fix
R – Recognised
They know it’s a thing. It’s not a blind spot.I – Immediate
It’s affecting them now not next quarter.P – Painful
It’s making life or business harder than it should be.E – Escalating
The longer it’s ignored, the worse it gets.
Helping people fix one problem they already care about. Something they are stuck on and can’t move forward.
That’s how I turned things around.
That’s why today I can outsell my competitors.
I’m selling a solutions to specific problems.
Want help finding your one problem to solve?
If you want to find the one thing your audience actually wants, I can help.
Let’s work together to uncover the real problem you can solve and explain it in a way that makes people say yes.
Send me a message and let’s chat.