How I Get Leads Using LinkedIn Polls

I use these as a tool to start conversations with people around the challenges they face that I know I can help them with.

I’m vulnerable to overcomplicating things.

It’s a trait common to subject matter experts.

Instead of making the complex simple, we tend to make the complex even more complex.

The reality is, for us to really thrive in our business, we have to get really good at simplification.

Distilling our message into simple easy to digest terms for our audience, who don’t have the experience or expertise we have.

After all, if they had our expertise, our experience and our level of understanding of their problem, guess what? They’d have solved the problem already.

In that vein, you also need systems in your business that simply marketing, so you can easily executive on them.

So, I’m going to give you a simple way to get leads.

That simple way is Loaded Polls.

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Types Of Polls

I’m pretty sure you’ve seen polls on LinkedIn before.

Polls are great tools to engage an audience.

You’ve probably even had a go at them.

One of the big frustrations people have is that they try them out and struggle to get votes.

The most common reason people struggle with this is simple - the polls are too complicated.

Polls have to be simple and easy to answer in seconds.

Long-winded, complicated questions don’t stand a chance.

But there isn’t just one type of poll.

• Engagement Polls - Broad polls which engage the wider LinkedIn audience to drive up your visibility and reach. They don’t have to be questions about what breakfast cereal you like, you solicit opinions on a broader issue.

• Loaded Polls - A poll which fishes to see who resonates with the challenges you can help with. The aim is these polls get people to identify with an issue so you can start a conversation.

• Promo Polls - A poll around a specific challenge your audience faces with a promotion in the post copy. These aren’t easy to do unless you’ve built and engaged audience.

Today, we’re going to look at one type of poll: Loaded Polls.

I use these as a tool to start conversations with people around the challenges they face that I know I can help them with.

I’m going to show you how I get leads from loaded polls.