How I get 100 leads a week on LinkedIn (and you can too)
These are the 3 biggest sources of leads for me on LinkedIn
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LinkedIn is a little cringe. Lets be honest.
From the influencers all loving each others posts, to the people oversharing to get attention, it’s all a little bit weird.
But LinkedIn has one thing in it’s favour.
It’s a rich social media platform.
The average user has more disposable income and more spending power that a TikTok, Instagram or Facebook user.
As I said to someone today, it’s not just a “business” social media. It’s the platform with more real rich people.
That’s why it’s such a big opportunity.
There are less dreamers and more doers.
That’s why it’s one of my main channels.
3 ways I get leads (and you can too)
Ok, so getting leads is easy.
No, it really is.
If you understand your customer… but not just that, you need to understand your customers world - from their perspective.
Without this, you’ll find it really fucking hard to get leads.
You’ll try tons of tactics and none of them will work.
You’ll have people saying “that was so helpful” and then see them go buy from your competitor.
I see this all the time and part of my role in my Accelerator is to help people see things from their customers perspective.
That’s the key to getting leads like clockwork.
#1 Hosting LinkedIn Lives
Every week I host a LinkedIn live and give tons of value to my audience.
Why? Because before you can convert someone they need to trust you.
Most people are not ready to buy right away, but every event around 25 people decide to buy from me.
The rest, well not all the attendees will convert but based my experience doing this for 5 years, around the same number will buy in the next 12 months if I nurture them in my email list.
How it can get you 100 leads.
Host an event once a month and invite your network.
Invite them using the pre-built invite feature.
Invite them by sharing it in the DMs.
You can easily get 100 sign ups, even if you have under 2k connections.
Pro-Tip:
The title is what drives the sign ups. Get it right and you get perfect-fit clients signing up. Invest the time in high-intent titles.
Offer conversations about next steps. Keep it natural but give people the option to take the next stpe.
Don’t over teach, a lot of people fill the event full of useful stuff, which is great, but too much will overwhelm people and they won’t need you.
#3 LinkedIn Polls
Polls are not just a great way to build engagement.
They are awesome for getting leads.
Each week I create a poll taking to my perfect-fit clients wants and needs.
I share it in the feed and the DMs.
They vote.
I follow up and start conversations.
How it can get you 100 leads
Post a poll once per week.
Share it and send it to 50 people.
Follow them up and start a conversation.
Offer to show them how you help clients solve the problem.
Pro-Tips:
Test a few different polls, test what works and then reuse the same polls over and over.
Complex polls get really low votes, make it simple and easy to vote on.
The aim of the polls is their vote gives you a signal, not a decision.
Get personal with the follow up, avoid generic waffle.
#3 LinkedIn Newsletter
It’s a bit more work, but my LinkedIn newsletter has brought me tons of leads.
LinkedIn’s newsletter feature is annoying in that it doesn’t natively give you their email addresses….but LinkedIn emails your newsletter and notifies subscribers on LinkedIn.
It’s one of the only ways you can push content to your audience.
How it can get you 100 leads.
Simple, when you start LinkedIn helps you by inviting your network to subscribe.
Every article is pushed to your subscribers.
Give value but write to the gap between their pain and their wants.
Insert CTAs to invite them to take the next step.
Pro-Tips:
When you create your newsletter, you need to give it a name. People sign up for their own benefit, so make your name signal the benefit. The name is the reason people sign up.
Create articles around the pain points. Don’t make them information. Expose the gaps in the way they operate or think. That shows why they need you.
When you get new subscribers drop them a note thanking them for signing up.
Let me help you implement these tactics and some more…
These are not difficult and you don’t need to by a viral sensation to make them work. You just need to focus on your perfect-fit client.
Starting on 20th August, in my 100 leads challenge, I’ll show you the inner workings of how I do it, share my templates and help you do these yourself.
If you are ready for this, come join me on the 100 Leads In Six Weeks Challenge