7 Power moves to charge (and get) high-ticket coaching clients
Most coaches are stuck undercharging and overdelivering, trapped in a cycle that keeps them working too hard for too little.
Most business owners are stuck undercharging and overdelivering, trapped in a cycle that keeps them working too hard for too little.
They dream of financial freedom, working fewer hours, and making a bigger impact-but they’re stuck in a pricing model that doesn’t serve them.
They bend over backwards for clients, yet their income never reflects their true value.
Here is what no one tells you about charging high-ticket rates
Being great at what you do isn’t enough.
Your knowledge, skills, and experience-while valuable-won’t magically land you high-ticket clients
There’s a system to this.
The coaches pulling in premium fees aren’t always better - they just play the game differently.
The 7 power moves of high-ticket coaches
1. They curate, not chase
Imagine walking into a high-end restaurant where the maître d' greets you by name and leads you to the best table - reserved just for you.
Compare that to a fast-food joint where they serve anyone who walks in.
High-ticket coaches are like Michelin-starred restaurants.
Clients want to book months in advance, instead of you scrambling to fill your schedule. They don’t take just anyone; they curate their clientele carefully. They know that taking on the wrong clients leads to headaches, scope creep, and a damaged reputation.
They aren’t afraid to say no to misaligned prospects.
They know that taking on the wrong clients leads to headaches, scope creep, and a damaged reputation.
Action: Define your ideal client - and be ruthless. If they don’t fit, they don’t get in.
2. They sell outcomes, not hours
Picture two fitness coaches. One sells '10 personal training sessions for £500.' The other promises 'drop 10 pounds in 8 weeks without giving up your favourite foods.' Who do you think gets the premium clients?
Low-ticket coaches sell time.
High-ticket coaches sell transformation.
Clients don’t care about how many calls they get or how many deliverables you provide. They care about the result.
Nike doesn’t sell shoes; they sell performance. High-ticket coaches don’t sell coaching; they sell life-changing transformations.
Action: Rewrite your offer. Strip out the mechanics and focus on the transformation you provide.
3. They control the buying process
Ever seen a world-class surgeon offering free consultations? Letting patients dictate their process? No. Patients apply, go through a strict evaluation, and only then are they accepted.
High-ticket coaches operate the same way.
They don’t jump on endless sales calls.
They don’t let clients “pick their brain” for free. They don’t compete on price.
They position themselves as the authority—not an option among many.
Action: Structure your sales process. Remove free consultations, qualify prospects before the call, and make clients apply to work with you.
4. They price based on value, not market rates
Many coaches set their prices by copying others, rather than basing them on real value.
High-ticket coaches set prices based on the impact of their work.
If you help a business increase revenue by £500,000, why are you charging £5,000?
Your fee should reflect the value created, not the hours spent.
Action: Stop pricing like a freelancer. Price like a strategic partner.
5. They use live events and email lists to create demand (instead of just hoping for it)
Many coaches depend on referrals and word-of-mouth, leaving their income unpredictable.
High-ticket coaches create demand.
They use live events to engage their audience in real-time and build an email list that nurtures leads consistently.
Instead of chasing prospects or relying on unpredictable social media, they create a steady flow of high-ticket clients by fostering genuine relationships.
Action: Run live events to attract engaged prospects and grow your email list.
Use emails to nurture relationships, position yourself as an authority, and convert warm leads into high-ticket clients.
6. They adapt without losing their core value
Think of blockbuster video rental stores.
They refused to evolve and got wiped out by Netflix. Now think of Rolex - its core value of craftsmanship never changed, but it evolved its marketing and distribution.
High-ticket coaches selectively evolve.
They update their approach, refine their messaging, and tweak their offer - but they don’t reinvent themselves every five minutes.
Action: Regularly audit your positioning.
Is your offer still relevant?
Are you addressing today’s pain points? If not, adapt without diluting your core expertise.
7. They build a business, not a job
Imagine two coaches.
One spends all day on Zoom, juggling back-to-back client calls, exhausted but earning.
The other has a thriving group programme and digital products that sell while she sleeps, giving her true financial and time freedom.
Many coaches build a well-paid job instead of a business, limiting their freedom and growth. High-ticket coaches build a business that scales through leveraged offers like group programmes and digital products.
High-ticket coaches build a business that runs without them being trapped in endless 1:1 sessions.
Most coaches build themselves a fancy prison - a high-paying job with no way out.
High-ticket coaches build a business that runs without them being stuck in delivery mode 24/7.
They productise their expertise.
They build leveraged offers - group programmes, digital products, and licensing deals - that allow them to scale.
Action: Think beyond 1:1 work. How can you package your expertise into something scalable?
Your 7-day action plan to build a predictable high-ticket coaching business
Want to implement these strategies fast? Take this challenge:
Day 1: Define your ideal client and create a ‘no’ list for misaligned prospects.
Day 2: Rewrite your offer to focus on transformation, not deliverables.
Day 3: Structure your sales process - eliminate free consultations and introduce qualification steps.
Day 4: Recalculate your pricing based on value, not market rates.
Day 5: Plan a live event to attract engaged prospects and start building an email list.
Day 6: Create an email nurture sequence that builds relationships and converts leads over time.
Day 7: Design a system that consistently brings in leads through live events and email marketing.
Are you ready to step up as a high-ticket coach?
If you’re done dealing with price-sensitive clients and ready to attract those who truly value your expertise, it’s time to step up.
There’s no magic trick to charging high-ticket rates.
It’s a set of deliberate moves that separate those who command premium rates from those who scrape by.
If you’re serious about breaking into the high-ticket bracket, message me. Let’s talk.