5 ways to build your email list (using social media)
Your email list will make winning clients easier and bring more predictability to your business.
You’ve had a good week.
A client signed up, someone else messaged to ask about what you do, and things are ticking along nicely.
As the week ends, you start to feel that niggling worry.
What if no one else gets in touch?
What if next week’s quiet?
What if it’s back to square one, wondering where the next client will come from?
We’ve all been there, and let me tell you, it’s exhausting.
Constantly chasing new clients or hoping social media posts will magically land in front of the right people - it’s not exactly a recipe for calm.
This is why an email list is your go to.
It’s not just a list of contacts; it’s your way of staying connected with people who are already interested in what you do.
Unlike social media, where posts can disappear into the void, emails land in someone’s inbox and stick around until they’re ready to read.
And when done right, an email list makes getting clients easier.
By the time someone on your list is ready to work with you, they already know you, trust you, and want what you’re offering.
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Why an email list is your safety net
Social media’s great for getting noticed, but it can be unpredictable.
You can post something brilliant, but if the algorithm decides otherwise, only a handful of people might see it.
An email list gives you control. It’s like building your own little corner of the internet where you can talk directly to your audience without the noise.
Think of it this way.
Your email list is like having a trusted group of people who’ve already walked into your shop and said, “I’m interested.”
It’s personal, it’s focused, and it’s yours.
No algorithm can take that away from you.
Pick a newsletter name that makes people think, “I need this”
Forget anything vague like “My Updates” or “Weekly Tips.”
Think about what your audience actually wants and put that front and centre.
If you’re a fitness coach, you could call it “Feel Strong Weekly.”
If you help people manage their time better, try “Stress Less Strategies.” The name should make it clear what people will gain by signing up.
No fluff, no confusion - just, “This is what I’ve been looking for.”
Now for five ways to grow your list…
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