5 tips to plan and produce great content in 2025.
How to plan great LinkedIn content for 2025 (and not let it take all your time)
Content has a nasty habit of taking up a lot of your time.
If you don’t plan it, you’ll find yourself staring into a screen thinking “what the hell do I post?” and in that moment, you’ll forget everything you know and have learned and think “I don’t know anything”.
For most people, they can’t afford to spend 10-20 hours per week ideating, creating etc. So, if you want to be consistent, you need a structure.
Without structure, I’m useless at creating content.
It takes too long or I let my emotions govern what I post.
Then nothing gets posted.
So, let’s look at how you can bring structure to your content in 2025,
Nail down your topics
I find this really hard. I want to talk about so many things, but it’s hard to build an audience if you jump around a lot.
So, I focus on what my audience WANTS:
Winning clients
Build their brand (be seen as a trusted expert)
Not spending lots of time doing it
My topics are then broken down into HOW I help them do it:
LinkedIn
Email Marketing
Personal branding
And of course my WAY to do it:
O - Clear and Compelling Offer
H - High-Value Audience
M - A Magnetic Message
S - A Time-saving System
Every post I write has to include the WANTS alongside the HOW or WAY.
This is my anchor so I stick closely to my audience. It keeps me focused on creating content which my audience wants and links to what I offer.
Coming up with ideas
Ideas don’t come easily and annoyingly, they come at the wrong times. They rarely come when I’m sat at my computer. They come when I’m doing everything else.
When I’m scrolling online.
When I’m driving
When I’m getting ready to go to bed.
This is where creating an ideas vault becomes really important. Depositing ideas into a doc, chat or somewhere you can review and use later is massive for me.
Here is what I tend to do for my ideas:
Do my take on a competitors post, offering my opinions.
Looking at other markets and see what is happening there.
Forums and Google search - checking out what people are asking / discussing.
Commonly held beliefs which are untrue or people think will work, but won’t.
Conversations I’ve had with prospects or clients.
Start your ideas vault.
Every time something comes to you, copy it into the vault to revisit later.
Leverage the 4-1-1 Rule for creating content.
The 4-1-1 rule is a simple strategy to balance your content so you mix promotion alongside education and entertainment.
Think of it as a way to keep attention high, whilst also promoting what you do.
I talk about it in my podcast Mindset, Marketing, & Money
I recommend you assigning a day for each of your 4-1-1 posts, so it gives your calendar and content structure - so you know each day what the angle is.
It eliminates a lot of confusion and gives you way more focus.
Writing posts
As you scroll social media, you’ll see so much talk about the power of the hook.
It’s true the hook, what gets someone to stop scrolling and invest their time is critical.
But.
A big but.
Before you get there, you need to decide what the purpose and point you are making in the post is.
Is it educational?
Is it a soft sell? (My Win on Wednesdays works a treat for this)
Then you want to fix what you point is.
I always know my purpose and point BEFORE I write the hooks.
The mistake many make is finding a good hook, but then having weak or pointless content.
Hooks are easy when you have the post and point written, just ask ChatGPT for help -
Use this prompt:
I’ve written this post, I need a strong emotive hook for it which gets people to stop scrolling, give me 10 hook ideas.
Remember: A post is a short 20-60 second read.
If you find yourself spilling into 200+ words, you might be writing an article rather than a post. Break it up, make one point and save the rest to make future posts and points.
The 15-minute rule
I have a tendency to let tasks take up far too much time.
Before I know it an article has taken 8 hours and posts? Well, I’ve been known to write posts multiple times and end up spending 2 hours writing them.
I know, that if I let that happen, it is impossible to be consistent.
So, I choose to learn the lessons as I post.
This means I chose to accept imperfection.
I embrace the 15-minute rule.
Once I know what the point of the post is, I limit myself to writing it in 15-minutes.
That’s the only way it can be sustainable.
I have other works and clients to tend to, I can’t invest 2 hours per day writing a post.
So, I post and accept some posts will bomb and some will fly.
But the good news is, in 3-months time, I can take that old post, improve it in 15-minutes and put it out again.
This has been life-changing for me.
Now I can relax and know if it bombs, I can refine it and improve it the next time I post it.
Structure is your friend
Structure is your friend when it comes to making content.
Shooting from the hip might work at times. But there will be times when that lack of structure will waste a lot of your time.
This is what works for me and I’m confident it will work for you too.