30 Content Ideas To Kickstart 2026
Here's six weeks of content to kickstart your year.
Happy New Year!
Hope you’re head doesn’t hurt too much this morning.
One of the worst headaches I get is when I’m struggling with ideas about what to post.
So, I’ve put together 30 idea prompts which will draw out your knowledge and help you put your own spin on your niche and topic.
Here they are…
Week 1: Challenging the Status Quo
Goal: Stop the scroll by being the “contrarian” voice in the room.
Mon: The Industry Lie
Prompt: “Stop doing [Common Advice]. Everyone says it’s the ‘best practice,’ but it actually causes [Problem]. Here is what to do instead.”
Tue: The Decision Logic
Prompt: “I don’t start a project until I can answer these 3 questions: [Q1, Q2, Q3]. If you can’t answer these, you aren’t ready to spend money.”
Wed: Busy vs. High-Value
Prompt: “In [Industry], it’s easy to spend 40 hours on [Low-value task]. But the real growth happens in the 2 hours you spend on [High-value task].”
Thu: The Messy Middle
Prompt: “A project was failing last month. Here is exactly where I messed up, the logic I used to pivot, and how we saved it.”
Fri: The Invisible Leak
Prompt: “Most people ignore [Small Symptom]. But in 6 months, that turns into [Expensive Disaster]. Are you ignoring it?”
Week 2: Proving the Thinking
Goal: Move from “service provider” to “strategic partner.”
Mon: The 2027 Prediction
Prompt: “By 2027, [Standard Tool/Skill] will be obsolete. The people who win will be those who master [New Skill] today.”
Tue: The Proprietary Framework
Prompt: “I use a system called ‘The [Your Name] Audit.’ Here is one phase of it and why it prevents [Common Error].”
Wed: The Unpopular Opinion
Prompt: “I might lose friends over this, but: [Bold Statement]. Here is why I’m willing to bet my reputation on it.”
Thu: Lesson from the Field
Prompt: “I was working with a client today and realized [Insight]. It changed how I think about [Topic] entirely.”
Fri: The Red Flag Checklist
Prompt: “5 signs your current [Strategy/System] is a ticking time bomb. If you see #3, stop what you’re doing immediately.”
Week 3: Quality of Thought
Show that you value standards over “easy” money.
Mon: The Starting Over Rule
Prompt: “If I had to rebuild my [Career/Project] from zero today with $0, this is the first thing I’d do. (Hint: It’s not what you think).”
Tue: The “No” List
Prompt: “I say ‘No’ to [Project Type] and [Client Type]. Here is why I refuse to take their money—and why it’s better for my actual clients.”
Wed: The Anti-Trend
Prompt: “Everyone is talking about [New Tech/Trend]. I’m ignoring it. Here is why I’m sticking to [Foundational Principle] instead.”
Thu: The Data Deep-Dive
Prompt: “I track one metric that most people ignore: [Metric]. Here is how it proves whether a [Project] is actually succeeding.”
Fri: The Cheap Option Tax
Prompt: “Hiring a junior to do a senior’s job doesn’t save you money. It just defers the cost. Here is the ‘tax’ you pay later in stress and rework.”
Week 4: Establishing Reliability
Prove that your results are a repeatable process, not a fluke.
Mon: The Talent Myth
Prompt: “[Success] isn’t about being ‘gifted.’ It’s about doing [Boring Process] every single day for 6 months.”
Tue: The Logic Shift
Prompt: “Before working together, my client thought the problem was [A]. After one hour, they realized it was actually [B]. Here is the shift.”
Wed: The Vendor Warning
Prompt: “A common lie ‘big players’ in my niche tell is [Lie]. They say it to sell you [Product], but you actually need [Solution].”
Thu: The 60-Second Audit
Prompt: “Ask yourself this one question: [Diagnostic Question]. If the answer is No, you have a gap in your [System] that needs fixing.”
Fri: The Stress Tax
Prompt: “How much is it costing you to carry [Problem] into another weekend? The mental load is more expensive than the fix.”
Week 5: Insider Methodology
Humanise the expert and show the “math” of your value.
Mon: The Competitive Edge
Prompt: “My most successful clients all have one habit in common: [Habit]. It sounds small, but it’s the reason they beat their rivals.”
Tue: The ROI Breakdown
Prompt: “My advice costs [X]. But it prevents [Disaster] which costs [10X]. Let’s look at the math of prevention.”
Wed: The “It Depends” Argument
Prompt: “If someone gives you a ‘simple’ 3-step answer to [Complex Problem], they’re selling you something. Real experts know it depends on [Nuance].”
Thu: Behind-the-Scenes
Prompt: “Here is a photo of [My Workspace/My Research]. This is the unglamorous part of being an expert that no one sees.”
Fri: The Result Trap
Prompt: “Stop hiring for ‘help.’ Start hiring for ‘outcomes.’ Here is the difference between a task-taker and a problem-solver.”
Week 6: The Authority Manifesto
Draw a line in the sand and create resonance.
Mon: The Bold Bet
Prompt: “In 3 years, the only people who will be ‘un-fireable’ are those who can [Specific Skill]. Are you building it?”
Tue: Sustainability
Prompt: “I don’t build things to work for a week. I build them to work in a year. Here is why ‘slow and steady’ wins in [Industry].”
Wed: The Non-Negotiable
Prompt: “I will never compromise on [Standard]. It has cost me clients in the past, and I’m okay with that. Here’s why.”
Thu: The Hard Way Logic
Prompt: “The ‘extra steps’ I take are exactly why my clients don’t have ‘surprise’ bills or failures 3 months later.”
Fri: The Weekend Audit
Prompt: “Before you log off: Check [A], [B], and [C]. If these are clear, you’ve earned your weekend. If not, let’s talk Monday.”
These won’t make you famous, but with your perspective, on your topic, for your target audience, they will get you LEADS.
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