3 ways to get high-intent traffic to your website (for free)
Get more buyers to your website for free, using these easy to implement tactics.
In 2011, Marcus Sheridan faced a crisis.
His swimming pool company was teetering on the edge of bankruptcy.
With no budget for ads, he needed a way to attract customers - fast.
Sheridan turned to his website, creating content that answered every question customers had about pools.
Within months, traffic soared, and his business was saved.
This strategy eventually earned him the nickname "The Pool Guy Who Saved His Business with Content Marketing."
Traffic is everything.
It’s the lifeblood of getting your message out there.
But let’s face it, pulling people to your website can feel like convincing a toddler to eat their veggies. The good news is there are ways to get more traffic without emptying your wallet or spending your life chained to social media.
Let me walk you through them.
Answer the questions people are already asking (and focus on high-intent traffic)
Not all traffic is created equal.
You don’t need millions of website viewers if you focus on high-intent traffic.
High-intent traffic refers to visitors who are actively searching for solutions you provide. These are the people ready to engage, subscribe, or buy - the leads you want.
Chasing random clicks might boost numbers, but if the audience isn’t aligned you’ll get traffic which won’t convert.
So, how can you tell if traffic is high-intent?
High-intent traffic searches for solutions. Look for queries like “How to solve [specific problem],” “Best way to [achieve specific goal],” or “Where can I find [specific service/product].” These indicate a readiness to act.
Low-intent traffic is broad or vague. Keywords like “ways to improve life” or “how to stay organised” might bring visitors, but they’re not necessarily looking to engage deeply or take immediate action.
Google isn’t just a search engine - it’s a window into people’s minds. Check out searches on TikTok. Look for high-intent questions and write answers to them.
Pop a few keywords into Google’s search bar and see what autocompletes.
Or scroll to the bottom of the search results for the “People also ask” and “Related searches” sections. These are real questions that real people want answered.
Here’s how you can do it:
Identify 5-10 questions related to your niche using Google autocomplete or “People also ask” suggestions.
Write blog posts or guides addressing these exact queries. For example, if you’re a life coach, you could address “how to set achievable goals” instead of something generic like “motivation tips.”
Include relatable stories to illustrate solutions and make the content engaging.
Add subtle calls-to-action (CTAs) that guide readers toward deeper engagement - like signing up for a free resource or booking a consultation.
When your content aligns with what your audience is actively seeking, you’re not just driving traffic - you’re building trust and authority. Focusing on high-intent traffic ensures that your efforts lead to meaningful interactions and conversions, not just fleeting visits.
Start a LinkedIn newsletter
LinkedIn Newsletters are a hidden gem.
The downside to them, you don’t get the email addresses of your subscribers.
But it’s a great way to drive traffic.
They’re like a direct line to your audience’s inbox - a golden opportunity to repurpose your blog content and attract high-intent traffic.
Here’s why LinkedIn Newsletters work:
High conversion rates: People who subscribe are showing intent. They’re interested in what you have to offer and are more likely to engage with your website.
Automatic reach: LinkedIn automatically invites your connections to subscribe when you launch a newsletter. Plus, it sends a copy of each issue directly to their inbox, not just a LinkedIn notification.
Focused topics: Build your newsletter around a clear, specific theme that speaks directly to your ideal audience. For example, if you’re a wellness coach, your newsletter might cover “Practical Steps to Reduce Daily Stress.”
Here’s how to approach your newsletter strategy effectively:
Publish a weekly newsletter, mixing content types. Twice a month, create teasers for content on your website and link to it. Keep the value on your website.
In other weeks, give the full value in LinkedIn newsletter. This helps your audience engage on the platform and grow your newsletter.
Always position your newsletter as a resource readers can’t afford to miss. Emphasise the benefits of signing up - like practical solutions, insider advice, or exclusive resources.
By balancing traffic-pushing content with native articles, you’ll build a loyal audience while ensuring your newsletter remains drives traffic, but also engages people on the platform.
Post teaser content
Ever clicked on a link because the post made you curious?
That’s the magic of teaser content.
It’s the digital equivalent of peeking inside the box without unwrapping the present.
Many websites use this tactic for social media - and you can, too.
Here’s how to create teaser content that works:
Extract one key insight or surprising fact from your blog.
Turn it into a snappy one-liner, e.g., “The 3-step method to declutter your mind (and it’s simpler than you think)."
Pair it with a striking image or create a simple graphic.
Post the teaser on LinkedIn, Instagram, or Facebook with the link in the comments.
Experiment with carousel posts or short videos to break down a process or method.
Make it helpful and intriguing, and people will be keen to learn more.
The key is strategic value
People won’t click just because you’ve asked them to.
They’ll click because what you’ve shared offers something they need or want.
Whether it’s solving a problem, saving time, or just being entertaining, the value has to be crystal clear.
Take Marcus Sheridan’s story.
He didn’t write fluffy content, he wrote answers to the exact questions his potential customers were asking.
He wasn’t selling, he was serving up value.
As a result, visitors came for the content and stayed to buy his products.
You can do the same.
Be intentional about what you’re sharing and how it ties back to your website.
High-value, well-placed content is your ticket to free traffic that actually sticks.
Driving free traffic to your website doesn’t have to be a mystery or a slog.
It’s about meeting people where they are, answering their questions, and giving them a reason to keep clicking back.
So, start searching on TikTok and Google, dabble in LinkedIn newsletters, and tease your content strategically.
It’s time for you to be the pool guy for your audience.
Got questions or your own tips to share?
Leave a comment below or drop me a message.